Smokefree Futures: Using TikTok to reach our priority smokers

Smokefree Futures: Using TikTok to reach our priority smokers

Project Dates:

The purpose of this project is to use TikTok as a medium to engage with wāhine Māori in Whanganui for a smokefree future.

Goals

How will this project help wāhine Māori smokers?

By providing them with fun information

By providing us with access to send other messages

By ensuring they know about us

By sharing messages that we are interested in supporting  smokefree futures

Access to smokefree homes, smokefree pregnancy, whanau smokefree

Aims

To determine if TikTok interventions are successful in engaging with wāhine Māori towards a smokefree future

What is the intervention?

Intervention:  series of TikTok activities to engage wāhine Māori

What kind of TikTok activities would suit?

Eg Competitions ( prizes)

Business account advertising

Engaging TikTok activities

eg

Current trends  eg Christmas

Lipsinc

POVs   point of view

Drafts

Bio

How  we measure the intervention

Engagement = follows, share, tag, views

What other measures might we use eg competition entries, video link use etc, requests for vape vouchers

Project summary report:

Research project report:

Research project file:

Project documents:

There are no associated documents for this project.

Project updates:

There are no project updates for this project.
This project is completed.
Gout Stop continues as a clinical and community programme in Whanganui.

Project team:

Kyah Hawley

Kyah Hawley

Jonelle Russell

Jonelle Russell

Dr John McMenamin

Dr John McMenamin

Katie McMenamin

Dr Katie McMenamin

Taysha Puohotaua-Williams

Taysha Puohotaua-Williams

Hāpu mama Lead Quit practitioner for Whanganui

Project collaborators:

There are no collaborators for this project.

Funders: