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The purpose of this project is to use TikTok as a medium to engage with wāhine Māori in Whanganui for a smokefree future.
How will this project help wāhine Māori smokers?
By providing them with fun information
By providing us with access to send other messages
By ensuring they know about us
By sharing messages that we are interested in supporting smokefree futures
Access to smokefree homes, smokefree pregnancy, whanau smokefree
To determine if TikTok interventions are successful in engaging with wāhine Māori towards a smokefree future
Intervention: series of TikTok activities to engage wāhine Māori
What kind of TikTok activities would suit?
Eg Competitions ( prizes)
Business account advertising
Engaging TikTok activities
eg
Current trends eg Christmas
Lipsinc
POVs point of view
Drafts
Bio
Engagement = follows, share, tag, views
What other measures might we use eg competition entries, video link use etc, requests for vape vouchers
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